I started at 16 in a type house, just off the Kings Road in London. Setting type in Quark Xpress on a greyscale Mac IIci, 4MB RAM, 40MB hard drive. I was the first Mac Operator at Mother London before moving to Amsterdam to join 180, where I built one of the most successful in-house Studios in Europe! We delivered three World Cups for adidas, and in 2010 delivered Sony too! I’ve had a quantifiable impact producing complex and technical artworks which helped deliver award-winning creative for these renowned global brands, as well as profits for the agency. I’ve had over 100 people through my Studio; many of who have gone on to become creatives, designers, editors, creative directors, and studio managers themselves. My latest experience in IT within this highly creative environment has allowed me to become even more well-rounded in understanding the complexities of working to global IT standards.